The Social Media Foundation Challenge

30 days of real support, real strategy, and a small group of local business owners figuring it out together — so social media finally starts working for you.

EXPRESS YOUR INTEREST

Introductory price: $75
Only 12 spots available
April 30 – May 31, 2025

Katie working on a challenge

You're doing everything right. So why does it feel so hard?

You're running a business, showing up for your customers, and trying to keep every plate spinning. And somewhere on that list is social media — the thing you know matters, the thing you keep meaning to get to, the thing that somehow always ends up at the bottom.

Maybe you've tried. You posted for a week or two, ran out of steam, and quietly gave up — again. Or maybe you're posting consistently but it just isn't landing, and you can't figure out why. Either way, you're left feeling like everyone else has figured something out that you haven't.

You're not behind. You just haven't had the right support.

“The Social Media Foundation Challenge isn’t another course to power through alone. It’s 30 days of guided, hands-on support — where you get expert guidance, a small group of business owners going through it with you, and the space to ask every question you’ve been too embarrassed to Google.”

This is NOT about…

X Going viral or chasing follower counts

X Posting perfect, polished content

X Keeping up with every algorithm change

X Being on every platform at once

X Becoming a professional content creator

This IS about…

✦ Building a habit you can actually sustain

✦ Getting real, hands-on experience with your content

✦ Learning what works for your business

✦ Getting comfortable being visible online

✦ Building confidence that only comes from doing

This is marketing support — not homework

  • The workbook

    Your guided companion through the challenge including prompts, planning tools, and space to make it your own

  • 3 in-person sessions

    An orientation to get started, a mid-point workshop to stay on track, and office hours for direct support.

  • Weekly check-in emails

    A fresh nudge in your inbox each week to keep you focused and moving forward.

  • Coffee shop office hours

    Drop into Cup & Saucer with your questions, your confusion, your half-baked ideas. Direct support, no pressure.

Plus: Win a gift card at end of the challenge!

Real skills. Real results.

This isn't just accountability — it's structured skill-building. You'll leave with practical marketing abilities you can use every day, long after the 30 days are over.

01

Setting a goal that fits your business

Define whether you're focused on awareness, conversions, or loyalty — and build toward it with intention.

02

Building your content pillars

Develop 2–3 simple content categories so you always know what to post next. No more blank screens.

03

Planning a week of content

Learn to sketch out a full week of posts in one sitting — and actually stick to the plan.

04

Writing in your own voice

Move away from stiff captions. Write the way you talk — clearly, honestly, and in a way your audience connects with.

05

Troubleshooting when you're stuck

Real strategies for staying in motion when motivation dips — because it will, and that's completely normal.

06

Reflecting on what's working

Use a simple Start / Continue / Stop framework to turn 30 days of experience into a smarter plan going forward.

What the 30 days look like

Here's exactly what you're signing up for — no surprises.

Apr 30

Orientation

12:30–2:30 pm · Get set up, meet your group, and define your platform and goal for the month ahead.

Kickoff · 2 hrs
May 1

Challenge begins

Day one. Your workbook is in hand and your posting rhythm starts here.

Challenge start
May 7

Office hours at Cup & Saucer

9–11 am · Drop in anytime. Bring your first week questions and get answers.

Office hours · 2 hrs
May 14

Mid-challenge workshop

12:30–1:30 pm · A short group check-in followed by a hands-on workshop. The halfway point is where habits start to stick.

Workshop · 1 hr
May 21

Office hours at Cup & Saucer

9–11 am · Same place, same low-key energy. Bring what's working, bring what isn't.

Office hours · 2 hrs
May 31

Challenge ends

30 days done. You've built the habit.

Challenge complete
Jun 2

Closing celebration + gift card drawing

12:30–1:00 pm · A proper send-off. Reflect on how far you've come, share wins, and close out with the gift card drawing.

Celebration · 30 min

Weekly check-in emails will also be sent throughout the challenge to keep you on track between sessions.

What does $75 actually get you?

Marketing coaching is an investment — and for most small business owners, hiring a coach one-on-one simply isn't in the budget. This challenge was built specifically to change that.

For $75 you get nearly 6 hours of direct access to a marketing coach — through in-person sessions, open office hours, and weekly guidance — alongside a workbook designed to keep you moving between sessions. That's not a course. That's not a template. That's real, responsive support built around your business and your goals.

In-person sessions (3 hours) + Open office hours (4 hours)

Your investment: $75

This introductory price exists because this is the first cohort — and because Katie believes that good marketing support shouldn't only be available to businesses with big budgets. The price will go up. This is your window.

This is for you if...

  • You're exhausted by social media and still not sure it's working

  • You've tried to stay consistent and keep falling off — and you're frustrated with yourself about it

  • You're posting but getting crickets, and you don't know what to change

  • You want someone to actually look at what you're doing and help you figure it out

  • You're ready to stop guessing and build a rhythm that holds — long after these 30 days are done

+91,600 Instagram views in 30 days

I know you said we shouldn't focus on the stats but my Instagram dashboard shows we are up by 91.6 thousand views in the last 30 days! I hope to continue on this trajectory... Thank you for all you do to help small business owners in our community!"

Madeline · 185 King St., Brevard

FAQs

  • Absolutely not. This challenge is about building a consistent posting habit that works for your schedule, not burning yourself out trying to post every single day. You'll set your own frequency at the start, and that's what you'll work toward. Three times a week is just as valid as five.

  • Nope. You choose the platform that makes the most sense for your business. The challenge is built around your platform and your goals — not a one-size-fits-all approach.

  • This challenge is for you too. You'll define your own goal at the start — whether that's consistency, engagement, reach, or something else entirely — and we'll build toward it together.

  • Don't catch up. Don't apologize. Just post next. Falling behind is part of the process — the mid-challenge workshop and office hours exist specifically to help you recover and recommit.

  • Item descriptionIt's a small group experience in that you'll learn alongside other local business owners without the pressure of being paired with someone. You'll have direct access to Katie throughout the 30 days to ask questions, bounce ideas, and get real feedback.

  • Office hours are held at Cup & Saucer in Brevard. Orientation and workshop locations will be at the Chamber of Commerce.

  • $75 is the introductory rate for this first cohort. As the challenge grows, the price will increase. Joining now means you get the full experience — including direct access to a marketing coach — at the lowest price it will ever be.

  • I will follow up within 48 hours to answer any questions and confirm your spot. With only 12 spaces available, submitting early is the best way to secure yours.

Reserve your spot.

Spots are limited to 12 participants. Fill out the form below and I will follow up within 48 hours.